Monday, July 22, 2013

Your attention, please

Here are some interesting findings of separate experiments on the effects of stimuli on the brain and human behavior. What stimuli? Mozart music, and the scent of chocolate.

Researchers report the soothing sounds of a Mozart minuet boosts the ability of children and seniors to focus on a task and ignore extraneous information.
Compared to working in silence, their reaction times were significantly quicker, and their error rates were lower, when the original Mozart piece was played. In contrast, when the dissonant music was playing, reaction times were significantly slower, and error rates significantly higher.

Read To stay focused, listen to Mozart

They report shoppers are more likely to engage in leisurely browsing—and ultimately purchase books in certain popular genres, including romance novels—if the store is infused with the scent of chocolate.

Read Chocolate: The scent that could save struggling bookstores

* Art work from

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