Researchers report the soothing sounds of a Mozart minuet boosts the ability of children and seniors to focus on a task and ignore extraneous information.
Compared to working in silence, their reaction times were significantly quicker, and their error rates were lower, when the original Mozart piece was played. In contrast, when the dissonant music was playing, reaction times were significantly slower, and error rates significantly higher.
Read To stay focused, listen to Mozart
They report shoppers are more likely to engage in leisurely browsing—and ultimately purchase books in certain popular genres, including romance novels—if the store is infused with the scent of chocolate.
Read Chocolate: The scent that could save struggling bookstores
* Art work from gearpipe.com