From a CNN story:
Walker and Rodus had planned Saturday as a day to help survivors of victims of Typhoon Haiyan in the Philippines. The car shop website invited customers to the Charity Toy Drive & Automotive Social Gathering.
'During the holiday season, many economically disadvantaged children from around the world are faced with the same dilemma year after year; the lacking of joy and cheer," the invitation read. "Our goal here is to be able to provide aid to these less fortunate children in hopes of helping them grow up to become confident, responsible and productive young adults.'
Eight Below is a 2006 adventure film inspired by a true story. It's great to watch with the kids as well -- it's two hours long, though, so you may want to watch it with them in installments.