'The imagination is the limit'

Nowadays, a lot of toys beep, light up, whir and make all sorts of sounds. Sometimes I can't help but think, while observing some kids with their playthings, "Is the child supposed to simply watch the toy do all the 'playing'?" Developing the imagination can be compromised if the child gets very little stimulation to be creative apart from such a toy. 

Now here's the story of Lego! It's certainly the kind of "documentary" I like --