Friday, June 09, 2006

Walking down the (supermarket) aisle

Excerpt from "It pays to be aware of supermarket marketing ploys"

Supermarkets have conducted extensive research on consumers and their shopping habits, and they know how to get you to fill your cart and empty your wallet.

Another trick some retailers employ is stocking more expensive items at eye level and on the right. Because we read from left to right, our eyes naturally scan store shelves from left to right. The eye stops on the more expensive items on the right, making shoppers more likely to purchase them. Retailers also locate commonly purchased items, such as milk and eggs, at the back of the store so that shoppers have to walk through the entire store to get to the items they came in for.

Read the whole thing at Spero News

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