Bottom line: everything about childhood and childcare is being commercialized to the hilt. I wonder if parents are aware of this or are eating it all up and turning their preschoolers into consumers as well...
Here's some food for thought:
In the past, the major influences in children's lives were their parents, family and playmates - local children also influenced by the adults in their lives.
No matter what these adults' personal value systems, we can assume the vast majority cared about the long-term well-being of the infants they were rearing.
But in our brave new global village, parents and family are being pushed out of the picture.
According to a new Childwise survey, today's children spend up to six hours a day staring at a screen. So market forces increasingly influence their tastes and habits.
And marketing executives don't have children's welfare at heart - they just want to sell more stuff.
Little girls should be outside in the sunshine, laughing with their friends, playing imaginatively with whatever comes to hand - making dens, dressing up in old clothes and scraps of material, choosing the roles they play for themselves.They shouldn't be glued to a screen, learning how to pester their parents for the latest must-have toy and being groomed for a lifetime of consumption.
Full article at Campaign for a Commercial-Free Childhood